WIT: What is it?

We explain concepts, technologies, and trends in the digital world in simple terms. Find out what each solution is, how it works, what it’s used for, and when it makes sense to use it in your business.

Luis Matos Luis Matos

What is an API?

An API allows different applications and systems to communicate with one another, sharing data and functionality in a structured, automated, and secure manner.

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Luis Matos Luis Matos

What is Marketplace?

A marketplace is a digital platform that connects multiple sellers with buyers in a single environment, making it easier to search for, compare, and purchase products or services.

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Diogo Alves Diogo Alves

What is AEO?

AEO, or Answer Engine Optimization, is the optimization of content and websites to increase their visibility in search engines, AI-powered searches, and systems like Google, ChatGPT, or Bing Copilot.

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Luis Matos Luis Matos

What is B2B E-commerce?

Find out what B2B e-commerce is, how it works, how it differs from B2C, and features such as customized pricing, ERP, orders, and terms and conditions.

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