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Performance Marketing Agency

We create results-driven performance marketing strategies by combining strategic planning, paid channels, data, creativity, and continuous optimization. We work with Google Ads, Google Shopping, Meta Ads, TikTok Ads, LinkedIn Ads, lead generation, e-commerce, remarketing, landing pages, tracking, and reporting to maximize ROI and growth.

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Campaigns focused on performance, not just clicks

We plan, manage, and optimize campaigns on Google Ads, Meta Ads, and other acquisition channels, combining data, creativity, and continuous optimization to increase conversions, improve return on investment, and scale results.

  • Strategic Planning and Growth Marketing

    We develop performance marketing strategies aligned with business objectives, defining channels, audiences, budgets, and metrics to maximize results.

  • Google Ads and Google Shopping

    We manage Google Ads and Google Shopping campaigns to increase visibility, attract qualified traffic, and generate more sales or business opportunities.

  • Meta Ads (Facebook and Instagram)

    We create and optimize Meta Ads campaigns on Facebook and Instagram to increase reach, generate leads, promote products, and drive business results.

  • TikTok Ads

    We develop TikTok Ads campaigns focused on brand awareness, customer acquisition, and brand growth for brands looking to effectively reach new audiences.

  • LinkedIn Ads

    We run LinkedIn Ads campaigns for B2B companies looking to generate qualified leads, promote their services, and increase their visibility among decision-makers.

  • Lead Generation Campaigns

    We create campaigns focused on generating qualified leads through multichannel strategies, optimized forms, and effective lead qualification processes.

  • Performance Marketing for E-commerce

    We develop performance marketing strategies for e-commerce focused on customer acquisition, increasing sales, and maximizing return on investment.

  • Remarketing and Advanced Audiences

    We implement remarketing campaigns and advanced targeting to increase conversion rates, re-engage users, and improve campaign profitability.

  • Landing Pages and Conversion Optimization

    We create and optimize conversion-focused landing pages, improving the user experience and increasing the effectiveness of digital campaigns.

  • Tracking, Analytics, and Attribution

    We set up tracking, analytics, and attribution systems to measure results, understand user behavior, and support informed decision-making.

  • Dashboards, Reporting, and KPIs

    We develop custom dashboards and reports that allow you to track KPIs, campaign performance, and changes in results in real time.

  • Optimization and Continuous Improvement

    We continuously monitor and optimize performance marketing campaigns to improve results, reduce acquisition costs, and maximize return on investment.

Brands That Turn Investment Into Growth

Companies that rely on our expertise in performance marketing to attract customers, increase sales, and turn their digital advertising investment into measurable results.

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Frequently Asked Questions

  • Yes. Performance marketing is particularly relevant for e-commerce, as it helps increase sales, improve ROAS, re-engage users, and optimize campaigns based on data.

  • Through tracking, analytics, dashboards, KPIs, and custom reports that allow you to monitor conversions, cost per lead, ROAS, CAC, and changes in results.

  • Yes. We continuously monitor campaigns, data, and performance metrics to improve results, reduce costs, and increase returns over time.

  • Advertising accounts, including Google Ads, Meta Ads, and other platforms, are always owned by the client. Basicamente is granted the necessary access to manage and optimize campaigns, ensuring that the client retains full control and ownership of their accounts, data, and history.

  • Advertising spending is typically paid directly by the client to the respective platforms and is completely separate from Basicamente’s management fees. In exceptional cases where the spending is processed and paid by Basicamente, an additional management and processing fee is applied to the amount spent.

  • The results are made available through dashboards and digital platforms, allowing clients to track the progress of their campaigns, investment, conversions, and key performance indicators. We supplement this information with regular analysis and monitoring to identify opportunities and continuously optimize results.

Do you want to turn your digital investment into better results?

Tell us about your goals, current channels, and main challenges. We’ll analyze your acquisition strategy and define a performance marketing approach focused on conversions, profitability, and sustainable growth.